Vloggers provide free content to networks
Published by Steve Garfield on 8 Nov 2005 at 2:29 pm.
1 Comment.
Filed under Vlog News.
TV Week: Viewers Now Programmers:
“Experimentation with viewer input is imperative for networks to compete for viewers’ attention, said Tom Tercek, president of SMG Access, a creative division of Starcom MediaVest that develops content for marketers for new mediums.
“You give people control of media and they will use it,” Mr. Tercek said. “If you don’t give them control, you will lose.”
Lifetime, for instance, will dabble with a forum for fans to connect with each other by participating in the Lifetime Video Lounge. The new initiative affords viewers opportunities early next year to create and submit video of themselves around a theme or event such as Valentine’s Day…
Viewers will then vote on the best entries in various categories to be posted in Video Lounge and possibly developed into broadband series of mobisodes.
“Everybody wants their 15 minutes of fame, and quite frankly, it’s cheaper programming,” Ms. Black said.
Also early next year, Comedy Central will run contests in its newly launched broadband site MotherLoad, [ Ed note: Windows only ] inviting viewers to submit their own home-brewed comedy content for fans to vote on, said Beth Lewand, VP of digital media for Comedy Central.”
I hope that programmers will compensate video blogger’s for the unique and creative content that they can provide.
Will video bloggers cash in?
What do you think will happen by next year?
cweagel on 7 Nov 2005 at 2:01 pm: 1
“quite frankly, it’s cheaper programming,” Ms. Black said.”